Methodology

How @Risk Analysis Works

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The Verde Group is a research consultancy expert in measuring, analyzing and resolving customer dissatisfaction. We specialize in helping companies create breakthrough improvements in customer loyalty, spend and value.
Revenue@Risk

Revenue@RiskTM analysis—our customer experience assessment methodology—is at the heart of all @Risk programs. Revenue@Risk establishes—with statistical certainty—which sub-optimal customer experiences are costing you revenue and share. Read More...

Revenue@Risk Analysis

  • Identifies the specific experiences driving unprofitable customer behaviors
  • Isolates those with the greatest negative impact on customer value
  • Prioritizes all experiences on basis of overall financial impact
  • Creates an explicit action path for improving the most costly experiences

Our work will:

Prioritize which customer experiences are damaging revenues, share and brand
Quantify your revenue and share risk from these experiences
Tell you how to change the customer experience to realize significant financial gain