Insights

Providing Innovative Insights to CX Professionals

The Verde Group is committed to investing in the discovery and sharing of new insights, helping you stay up to date on opportunities to improve your own CX performance.



Newsletters

March 2024 Newsletter
Driving Improved Business Outcomes via Customer Experience Excellence

There is a great debate going on across global boardrooms. Will investing in improving the customer experience truly yield improved business outcomes? Intuitively, one would think the answer is clear: A better experience should drive an increase in revenues and profits. However, what part of the experience should companies focus on? What specific interactions should be triaged and improved? If investments have been made using existing insights, has the company realized improved financial outcomes? If no, why not? […]

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Research and White Papers

The Great CX Challenge – A Verde Group White Paper

The Great CX Challenge: Financially Linking the Impact of Customer Experience Insights. Despite mountains of customer experience data, companies struggle to interpret that data in ways that impact their bottomline. The Verde Group has a solution. Unlock Your Download Now […]

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In the News

CXChronicles Podcast: Measuring Customer Experience Friction to Drive Business Impact with Dennis Armbruster

This weeks’s CXChronicles, Podcast #218, welcomed Verde Group’s Executive Vice President, Dennis Armbruster. The Verde Group is a customer experience consultancy, creating value by employing a proprietary research methodology that is based on a fundamental principle of human behavior: Individuals are far more likely to take action in response to negative events than positive ones. […]

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Blogs and Articles

The Disinvestment in Human Labor: Are Chatbots the New Offshore Call Centers?

In the ever-evolving landscape of business, companies are constantly seeking ways to optimize operations and cut costs. One prominent trend that has gained traction in recent years is the disinvestment in human labor within organizations. This strategy often involves automating various tasks and processes to reduce reliance on human employees. One manifestation of this trend […]

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Insights

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