The Verde Group | About Us

The Verde Group has a full complement of more than 350 researchers and customer service strategists on staff or available through alliance partners who work closely with The Verde Group and are versed in the Revenue@Risk method.

The team serves clients on site and/or remotely throughout North America and Latin America. The Verde Group is capable of handling extremely large research projects in virtually any language. In fact, it is currently running one of the largest customer measurement programs in Canada.

The Verde Group team has a full-service capability, which it employs for nearly all clients. These capabilities include:

Qualitative research
Quantitative research (mail, telephone, in-person, email)
Strategic Action Planning
Data Modeling

Paula Courtney leads The Verde Group team
as Chief Executive Officer.

Paula has been studying and analyzing human behavior and decision-making for more than 16 years. Having managed numerous customer service functions within several large corporations, Paula understands the weaknesses of traditional customer satisfaction programs. Through the development of innovative techniques based on practical experience, Paula has become a widely respected expert in the field of customer dissatisfaction research and customer retention strategy. A frequent conference presenter, Paula has delivered presentations for the Institute for International Research, the National Quality Institute, and the International Quality & Productivity Center, among others. She has contributed to publications such as Canadian Business Review and Drake’s Review. She is often quoted in the media and is a regular guest lecturer for the MBA Marketing Sciences program at the York University Schulich School of Business. She holds a Bachelor of Science degree in Psychology and a post-graduate Certificate in Personnel & Industrial Relations (CPIR), both from the University of Toronto. She is fluent in French, Spanish and Portuguese.

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Greg Rogers is Chief Operating Officer and Research Director.

With more than 18 years of market research experience, Greg oversees all research for baseline customer measurement and tracking programs. He ensures the integrity of research methods and that resources are applied appropriately to achieve client objectives. He also assesses and develops new research techniques. He has extensive field experience in both qualitative and quantitative methods. Greg has held senior research and management positions at several large research firms, including OSI (a division of Carlson Marketing) and Walker Information Canada, where he was Senior Vice President responsible for the customer measurement and management practice. Greg holds an MBA from York University and an MSc from University of Guelph.

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Michael Tropp, Vice-President of Business Development in North America

As Vice President of Business Development in North America for The Verde Group, he oversees the marketing, client outreach and communications initiatives for the firm. He has a strong and diverse background in the fields of research, marketing, and communications.

Michael began his career while at the US Postal Service, where he launched and managed several of the largest online programs the Postal Service offered and conducted numerous large-scale customer satisfaction studies. Prior to joining The Verde Group, Michael was also an analyst for a large investment firm, as well as the marketing director at large US publication. His range of experience includes financial services, retail, publishing, and government. Michael has a B.S from the University of Richmond, and studied at both Oxford University and the University of Copenhagen.

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Learn more about our team’s client experiences.