Reputation@Risk leverages the insights of dissatisfaction analysis and negative word-of-mouth to identify specific opportunities to improve brand reputation and consideration.
Linking Customer Experience and Brand Equity
Reputation@Risk is based on the Customer-Based Brand Equity Model for its consistency with Verde’s “Experience • Attitude • Behavior” framework. It assess market reputation using experiential analysis to measure the strength, distinctiveness and complexion of a client’s brand equity.
Unlike traditional brand assessments that focus primarily on attitudinal metrics, Reputation@Risk links customer brand attitudes to the customer experiences most critical to shaping those attitudes. This data informs the specific actions necessary to improve customer word-of-mouth behaviors and strengthen brand equity based.