Insights Month: July 2018

Providing Innovative Insights to CX Professionals

The Verde Group is committed to investing in the discovery and sharing of new insights, helping you stay up to date on opportunities to improve your own CX performance.

Blogs and Articles

Three Ways to Optimize In-house Customer Research Teams

Customer research provides critical intelligence that companies simply cannot do without, and in-house research teams bring unique skills and domain expertise to the table. That said, in-house teams face a number of obstacles that challenge their ability to deliver consolidated, customer-centric insights to their business stakeholders.   The Advantages of In-house Customer Research Teams In-house […]

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Blogs and Articles

How Educated Customers Raise the Bar on Retail Experience

Customers love the ability to shop anywhere — online, in the store, or over the phone. What they hate is the fact that often they feel they don’t have all the information they need to make an informed decision. Or worse, they feel they’ve been misled. Retailers should consider that their customers usually aren’t wrong. […]

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Blogs and Articles

Beware Cross-Culture Comparisons In International Research

The other day one of my clients forwarded to me a research report citing that 68% of Chinese shoppers were “happy or overjoyed” with their shopping experiences, versus only 48% of American shoppers. While this is an interesting factoid, the data point suggests a more important topic: how to manage the complexities and risks of […]

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