Verde Update: New Product Partnership Launched with LoyaltyOne Consulting

Verde Group and LoyaltyOne Consulting partner to deliver innovative Customer Experience solution

I am pleased to share exciting news. Verde Group has partnered with LoyaltyOne Consulting, a global customer loyalty consultancy specializing in the design and development of customer engagement strategies for Fortune 1000 brands, to develop an innovative new customer experience (CX) offering to add to Verde Group’s suite of services. The new offering will link the specific customer experiences most damaging to a company’s financial performance to specific shopping behaviors to gain maximum return on revenue and market share.

We recognize that in today’s hyper-competitive retail environment customer experience excellence is critical to market leadership. The offering will integrate LoyaltyOne’s behavioral analytics expertise and strategy consulting practice along with Verde Group’s 20 years of customer experience measurement and our Revenue@Risk™ methodology. The output will be a highly actionable segment-specific roadmap to create authentic customer loyalty, based on the CX improvements statistically linked to customer spend and brand equity. The data insights will have enterprise wide applicability, from corporate CX strategy development to location-specific implementation of CX delivery tactics.

We have partnered with LoyaltyOne because they are well aligned with Verde Group’s goal to provide you with experiential insights, strategies and treatments to take your business to the next level of customer engagement. Our partnership will deliver a unique blend of experiential and behavioral data insights to allow you to make business decisions differently and more powerfully than you do today.

Thank you for your interest in Verde’s work. As our offering with LoyaltyOne develops, I look forward to sharing more details on how it may be of value to you and how we can work together to achieve and sustain authentic customer loyalty.

Sincerely,

Paula Courtney, President & CEO
Verde Group
71 Ontario Street
Toronto, ON M5A 2V1

www.verdegroup.com

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About LoyaltyOne

LoyaltyOne is a global leader in the design and implementation of coalition loyalty programs, customer analytics and loyalty services for Fortune 1000 clients around the world. LoyaltyOne’s unparalleled track record of delivering sustained business performance improvement for clients stems from its unique combination of hands-on practitioner experience and continuous thought leadership. LoyaltyOne has over 20 years history leveraging data-driven insights to develop and operate some of the world’s most effective loyalty programs and customer-centric solutions.

www.loyalty.com

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