VERDE GROUP’S FULLY INTEGRATED CUSTOMER EXPERIENCE DASHBOARD SOLUTION
Dashboards are an effective tool to keep your organizations focused on your overall performance and what matters most in improving customer engagement. Verde Group’s CustomerPulse Dashboard leverages our experience in focusing on what’s critical to your organization with a completely customized and configurable view based on how your organization consumes data.
FOUR STEPS TO A SUCCESSFUL IMPLEMENTATION
Verde Group provides a four-step process to deliver a CustomerPulse Dashboard that will help your organization turn insights into action:
- Key Stakeholder Identification
Verde Group will work with your Marketing and Customer Insights teams to identify which key stakeholders in your organization will be turning actions into insights. This is a critical step in the process to ensure an ongoing utilization of the CustomerPulse Dashboard
- Needs Assessment
Verde Group will interview key stakeholders on their direct needs for the CustomerPulse Dashboard to ensure greater utilization at launch and integration into their strategic priorities. Critical KPIs are identified at this stage in your CustomerPulse Dashboard development
- Brand Design
Our team will work with your Brand and Marketing teams to ensure the CustomerPulse Dashboard aligns with key internal Brand and message requirements to integrate with your organizations unique culture
- CustomerPulse Dashboard Development
With the critical steps complete, the Verde Group team will work closely with your Marketing and Customer Insights team to determine the presentation of useful KPIs identified in the Needs Assessment stage. Customized CustomerPulse Dashboard screens are developed for each of the key stakeholder groups in your organization.
TRANSFORM YOUR DATA INTO ACTION
The Verde Group believes that Dashboards should be designed around continuous improvement. Verde Group starts by determining the key stakeholders within your organization that will turn insights into action and design the CustomerPulse Dashboard to align with their specific requirements.
Tell a story or present the facts, either way, we will guide you both in the messaging and the physical display of data. Users will find the interface intuitive and engaging, marketing will enjoy the creative flexibility and those needing data will appreciate the accuracy and statistical rigor the dashboards can provide.
Verde Group’s fully customizable dashboards allows you to transform your complex data into easy to understand visual storytelling dashboards, enabling all members of the enterprise to analyze, share, collaborate, and take action.
Verde Group’s CustomerPulse Dashboard works with all the major formats such as SPSS and Triple-S, and has API’s with the most commonly used data collection platforms. Verde Group’s CustomerPulse Dashboard integrates with multiple internal and external market research, customer experience, and marketing data to provide you with a “single source of intelligence.” Inside the software there is a rich suite of functions to manage both data processing (weighting, computing of variables, index calculations…) and meta data.
CUSTOMIZABLE LOGINS FROM C-SUITE TO FRONT LINES
CustomerPulse Dashboard has all the necessary controls you need to manage exactly what each user can see and do. This way, everyone will get the data they need when they need it. You can give specific users access to:
- Particular Dashboards/reports
- Full access to the dataset
- Different KPI’s/metrics
Users can easily access your CustomerPulse Dashboard through a login page or single sign-on from your Intranet.
Our CustomerPulse Dashboard allows you to create a “story” or “path” of information for individual groups of key stakeholders. This means that from a single view, users can then click further into the dashboard to learn more about what matters to them. This provides an efficient way of drilling into the data most relevant to each function within your organization.
For more data-driven analysis, the CustomerPulse Dashboard contains dynamic filtering that allows for numerous views of the data from a small set of key metrics.
CONTACT US to learn more about our CustomerPulse Dashboard solution.